It's the Taylor Swift Bowl: "How do I get it back the way it was before?"

     I care about as much about Taylor Swift as I do Travis Kelce, the NFL or the Super Bowl. In fact, I think the last NFL game I watched more than a series of downs was last years' Super Bowl. I couldn't tell you who won for sure. I remember some of the commercials... I also wouldn't know Kelce plays for the Kansas City Chiefs if he wasn't in a relationship with Taylor Swift. 
    I am not sure when the exact moment of the last straw that led to my disdain for overpaid crybabies in shoulder pads, helmets and cleats was, but I know when it began. 
    When I did watch the NFL, I was an avid Green Bay Packers fan. The Brett Favre saga of I'm retiring, just kidding, I'm back, ruined it for me. 
    Eventually, I found I had better things to do on Sundays in the fall and winter than watch football. 
    In the key of Taylor Swift, "Wake up and smell the breakup; Realize that we won't make up."
    I think the real problem with the NFL for me is that the money ruined the game. It's not about the game of football anymore. It hasn't been for a really long time. 
    In fact, the NFL has even said in court, they're not in the football business, they're in the entertainment business. Football is secondary. 
    And in September last year when Swift showed up at Arrowhead Stadium, Kansas City, Mo., to sit in a luxury suite with Kelce's mother to watch the Kansas City Chiefs play the Chicago Bears and then left the stadium in a Kelce "getaway car" the NFL proved it. 
    They magnified the hype and furthered the speculation of a Swift-Kelce rumored relationship. 
    New female football fans were born. Swifties across the nation texted their dads, brothers, boyfriends about football. Football terms and rules trended on google searches. Travis Kelce's jersey sales increased by nearly 400 percent! 
    The NFL also knows Swift has brought in an estimated $330 million dollars in extra brand value and revenue to the league with new female Swifties that have never tuned in to watch any part of a game before, and they're going to market her, as they probably should, to every bit of their advantage milking her for every revenue dollar. 
    The CBS cameras will be on Swift all night. In fact, there is probably a Las Vegas bet on how many times they will show her during the game. 
    Assuming she makes it back from her Tokyo concert performance on time for the game, her presence could make Super Bowl 58 the most watched Super Bowl in history. 
    As for me, in the key of Taylor Swift, "How do I get it back the way it was before?"
    The sad reality for me is I don't. It's Taylor Swift Bowl. I'm just an ex-NFL fan in a Taylor Swift song.  




    
    

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